{"product_id":"becoming-a-category-of-one-how-extraordinary-companies-transcend-commodity-and-defy-comparison-revised-updated","title":"Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison (Revised, Updated)","description":"\u003cp\u003eA revised and updated edition of the bestselling \"no-nonsense guide to beating the competition.\"-\u003ci\u003ePublisher's Weekly\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBecoming a Category of One\u003c\/i\u003e reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.\u003c\/p\u003e \u003cp\u003eWhether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This \u003ci\u003eSecond Edition\u003c\/i\u003e includes a new chapter on \"tie breakers,\" updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eRevised and updated to remain relevant to today's market conditions and new innovations\u003c\/li\u003e \u003cli\u003eA new edition of the bestselling title from the author of \u003ci\u003eIndispensable\u003c\/i\u003e and \u003ci\u003eWork Like You're Showing Off\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eToday's struggling economy puts even greater importance on the theory and practice of business differentiation\u003c\/li\u003e \u003cli\u003eThis edition includes 20 percent new material; if you liked the original edition, you'll love this new \u003ci\u003eSecond Edition\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eReliable, proven advice that works for businesses of any size in any industry\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNow more than ever, you have to differentiate your business from the competition to succeed. \u003ci\u003eBecoming a Category of One\u003c\/i\u003e gives you the blueprint for building your own extraordinary business.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51944228749543,"sku":"9780470496350","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_b95d4e53-a760-4dbb-80b2-62a74f95fdd0.jpg?v=1775356406","url":"https:\/\/arvidabookco.com\/products\/becoming-a-category-of-one-how-extraordinary-companies-transcend-commodity-and-defy-comparison-revised-updated","provider":"Arvida Book Co.","version":"1.0","type":"link"}