{"product_id":"change-how-to-make-big-things-happen","title":"Change: How to Make Big Things Happen","description":"\u003cb\u003eHow to create the change you want to see in the world using the paradigm-busting ideas in this brilliant big-idea book.​ \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e \"Utterly fascinating.\" --Adam Grant, organizational psychologist and bestselling author of \u003ci\u003eThink Again\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which \"influencers\" are king, \"sticky\" ideas \"go viral,\" and good behavior is \"nudged\" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. \u003cp\u003e\u003c\/p\u003e When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. \u003cp\u003e\u003c\/p\u003e Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, \u003ci\u003eChange\u003c\/i\u003e presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.","brand":"Little, Brown Spark","offers":[{"title":"Default Title","offer_id":51995537440999,"sku":"9780316457330","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_47f2f610-e6ac-421b-8fe2-b3154f0aa5f8.jpg?v=1776725638","url":"https:\/\/arvidabookco.com\/products\/change-how-to-make-big-things-happen","provider":"Arvida Book Co.","version":"1.0","type":"link"}