{"product_id":"co-opetition","title":"Co-Opetition","description":"Now available in paperback, with an all new Reader's guide, \"The New York Times\" and \"Business Week\" bestseller \"Co-opetition\" revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, \"Co-opetition\" is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. \"Co-opetition\" is a pioneering, high profit means of leveraging business relationships.\u003cp\u003eIntel, Nintendo, American Express, Nutrasweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition not only to win but to make it possible for the industry as a whole to grow. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.\u003c\/p\u003e","brand":"Crown Currency","offers":[{"title":"Default Title","offer_id":51995542094055,"sku":"9780385479509","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_b75b613a-1f60-4a19-ae90-ed2d52afc80b.jpg?v=1776725777","url":"https:\/\/arvidabookco.com\/products\/co-opetition","provider":"Arvida Book Co.","version":"1.0","type":"link"}