{"product_id":"different-escaping-the-competitive-herd","title":"Different: Escaping the Competitive Herd","description":"\u003cb\u003eWhat if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. \u003cp\u003e\u003c\/p\u003eYoungme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even \"hostile,\" almost daring you to buy what they are selling. \u003cp\u003e\u003c\/p\u003eUsing her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and \u003ci\u003emeaningfully\u003c\/i\u003e different--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.","brand":"Crown Currency","offers":[{"title":"Default Title","offer_id":51995488944359,"sku":"9780307460868","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_a404726f-63de-4a02-8fc7-8ffba7fe1f38.jpg?v=1776724732","url":"https:\/\/arvidabookco.com\/products\/different-escaping-the-competitive-herd","provider":"Arvida Book Co.","version":"1.0","type":"link"}