{"product_id":"duct-tape-marketing-revised-and-updated-the-worlds-most-practical-small-business-marketing-guide","title":"Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide","description":"\u003cp\u003e\u003cstrong\u003eIn his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. \u003cem\u003eDuct Tape Marketing\u003c\/em\u003e shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.\u003c\/p\u003e\u003cp\u003eTaking a strategic, systemic approach to marketing rather than being constantly won over to a \"marketing idea of the week\" helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eDuct Tape Marketing\u003c\/em\u003e, you will learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eturn your marketing efforts into a lead generation machine\u003c\/li\u003e\n\u003cli\u003ecreate long-term plans for your business's continual growth\u003c\/li\u003e\n\u003cli\u003eimplement marketing strategies that make your business thrive\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.\u003c\/p\u003e\u003cp\u003eLet's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.\u003c\/p\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":51944177696999,"sku":"9781595554659","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_9ff56820-74a5-4a5a-8395-77c733b114bb.jpg?v=1775355163","url":"https:\/\/arvidabookco.com\/products\/duct-tape-marketing-revised-and-updated-the-worlds-most-practical-small-business-marketing-guide","provider":"Arvida Book Co.","version":"1.0","type":"link"}