{"product_id":"focus","title":"Focus","description":"\u003cp\u003eWhat's the secret to a company's continued growth and prosperity? Internationally known marketing expert \u003cstrong\u003eAl Ries\u003c\/strong\u003e has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.\u003c\/p\u003e\u003cp\u003eUsing real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.\u003c\/p\u003e","brand":"Harperbusiness Essentials","offers":[{"title":"Default Title","offer_id":51944175403239,"sku":"9780060799908","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_bfde881d-aeab-4bf8-8a59-e807b57993a9.jpg?v=1775355100","url":"https:\/\/arvidabookco.com\/products\/focus","provider":"Arvida Book Co.","version":"1.0","type":"link"}