{"product_id":"founding-sales-mini-the-abridged-early-stage-go-to-market-handbook","title":"Founding Sales Mini: The Abridged Early Stage Go-To-Market Handbook","description":"\u003cp\u003eThis is an abridged version of the original early stage go-to-market handbook, Founding Sales. Since publication, Founding Sales has sold tens of thousands of copies. That said, the original weighs in at 400 plus pages - which is quite exhaustive! This version still shares Pete Kazanjy's journey and learnings for founders becoming salespeople, but in a much more condensed, summarized, version of the original. It's still specifically for B2B direct sales models, particularly in B2B SaaS startups bringing new offerings to market.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt's great bought together with the original, as a refresher for those who have already read the original, or as an intro before getting the \"big kid\" version of Founding Sales.\u003c\/p\u003e","brand":"Peter Kazanjy","offers":[{"title":"Default Title","offer_id":51995459616999,"sku":"9781734505122","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_9e5088be-0dc5-412a-ab91-0d12ab7437a0.jpg?v=1776724013","url":"https:\/\/arvidabookco.com\/products\/founding-sales-mini-the-abridged-early-stage-go-to-market-handbook","provider":"Arvida Book Co.","version":"1.0","type":"link"}