{"product_id":"genuine-authentic","title":"Genuine Authentic","description":"\u003cp\u003eA fascinating and comprehensive look into the life of American fashion designer Ralph Lauren, now with an afterword.\u003c\/p\u003e\u003cp\u003e\"Deep-dish...sharp-clawed...honestly admiring.\"--New York Times\u003c\/p\u003e\u003cp\u003eThere are at least two Ralph Laurens. \u003c\/p\u003e\u003cp\u003eTo the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant. \u003c\/p\u003e\u003cp\u003eMichael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that's behind the designer's chic façade.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eFrom Lifshitz to Lauren: \u003c\/b\u003e Explore the journey of Ralph Lifshitz from the Bronx to the pinnacle of global fashion, a story of ambition and complete reinvention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Birth of Lifestyle Marketing: \u003c\/b\u003e Discover how Lauren pioneered the concept of selling not just clothes, but an entire aspirational world--and changed modern branding forever.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAn American Fashion Emperor: \u003c\/b\u003e Go inside the walls of Polo Ralph Lauren and witness the dual nature of the man--visionary genius to some, rampaging tyrant to others.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Price of the American Dream: \u003c\/b\u003e From bestselling author Michael Gross, this deeply researched exposé lays bare the secrets and controversies behind the designer's chic façade.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Morrow \u0026 Company","offers":[{"title":"Default Title","offer_id":51947921899751,"sku":"9780062853516","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_73d15855-8106-4999-8075-b500b3172b2a.jpg?v=1775503550","url":"https:\/\/arvidabookco.com\/products\/genuine-authentic","provider":"Arvida Book Co.","version":"1.0","type":"link"}