{"product_id":"guerrilla-marketing-easy-and-inexpensive-strategies-for-making-big-profits-from-your-small-business","title":"Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business","description":"\u003cp\u003e\u003cb\u003eNATIONAL BESTSELLER\u003cbr\u003e\u003cbr\u003eThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eJay Levinson's\u003ci\u003e Guerrilla Marketing\u003c\/i\u003e revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective low-cost marketing ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of unconventional marketing weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. \u003ci\u003eGuerrilla Marketing \u003c\/i\u003eis the entrepreneur's marketing bible for small business marketing--and the book every small-business owner should have on his or her shelf.\u003c\/p\u003e\u003cp\u003eThis fourth edition provides a complete arsenal for today's entrepreneur: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eA Winning Marketing Plan: \u003c\/b\u003e Learn how to build a powerful, focused strategy from the ground up, moving beyond guesswork to achieve your goals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e200 Marketing Weapons: \u003c\/b\u003e Discover an arsenal of high-impact, low-cost tactics--from traditional media to the latest in podcasting and automated marketing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eInternet Marketing Strategies: \u003c\/b\u003e Master when and how to leverage the power of the internet to find new clients and drive profits in the digital age.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCustomer Follow-Up Mastery: \u003c\/b\u003e Implement proven programs for cultivating the repeat and referral business that forms the bedrock of long-term success.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":51944226488551,"sku":"9780618785919","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_1e9e37d0-9aa5-47b2-97fe-f8974480718e.jpg?v=1775356346","url":"https:\/\/arvidabookco.com\/products\/guerrilla-marketing-easy-and-inexpensive-strategies-for-making-big-profits-from-your-small-business","provider":"Arvida Book Co.","version":"1.0","type":"link"}