{"product_id":"hbrs-10-must-reads-on-marketing-updated-and-expanded-featuring-marketing-myopia-by-theodore-levitt","title":"Hbr's 10 Must Reads on Marketing, Updated and Expanded (Featuring Marketing Myopia by Theodore Levitt)","description":"\u003cp\u003e\u003cb\u003ePut customers at the core of your business.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you read nothing else on marketing, read this book. We've chosen a new selection of current and classic \u003ci\u003eHarvard Business Review\u003c\/i\u003e articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.\u003c\/p\u003e\u003cp\u003eThis book will inspire you to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAlign your sales and marketing teams for maximum impact\u003c\/li\u003e\n\u003cli\u003eMeasure the real-world value of customer loyalty\u003c\/li\u003e\n\u003cli\u003eBlend human and machine intelligence to manage your brand\u003c\/li\u003e\n\u003cli\u003eReap the benefits of psychological targeting, ethically\u003c\/li\u003e\n\u003cli\u003eDevelop influencer campaigns that generate real returns\u003c\/li\u003e\n\u003cli\u003eBuild a customer strategy around personalization\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis collection of articles includes \"Marketing Myopia,\" by Theodore Levitt; \"Net Promoter 3.0,\" by Fred Reichheld, Darci Darnell, and Maureen Burns; \"Analytics for Marketers,\" by Fabrizio Fantini and Das Narayandas; \"Personalization Done Right,\" by Mark Abraham and David C. Edelman; \"What Psychological Targeting Can Do,\" by Sandra Matz; \"Why CMOs Never Last,\" by Kimberly A. Whitler and Neil A. Morgan; \"Are Your Marketing and Sales Teams on the Same Page?,\" by Kelsey Raymond; \"How AI Can Power Brand Management,\" by Julian De Freitas and Elie Ofek; \"Attract New Customers Without Alienating Your Old Ones,\" by Ryan Hamilton and Annie Wilson; \"Does Influencer Marketing Really Pay Off?,\" by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; \"The Right Way to Build Your Brand,\" by Roger L. Martin, Jann Schwarz, and Mimi Turner; \"Is Your Marketing Organization Ready for What's Next?,\" by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHBR's 10 Must Reads\u003c\/b\u003e are definitive collections of classic ideas, practical advice, and essential thinking from the pages of \u003ci\u003eHarvard Business Review\u003c\/i\u003e. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.\u003c\/p\u003e\u003cp\u003eThis \u003cb\u003eUpdated and Expanded\u003c\/b\u003e edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":51944205680871,"sku":"9798892793049","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_4f13b09e-cc25-4d23-8c62-f643ea82c684.jpg?v=1775355890","url":"https:\/\/arvidabookco.com\/products\/hbrs-10-must-reads-on-marketing-updated-and-expanded-featuring-marketing-myopia-by-theodore-levitt","provider":"Arvida Book Co.","version":"1.0","type":"link"}