{"product_id":"hbrs-10-must-reads-on-strategic-marketing-with-featured-article-marketing-myopia-by-theodore-levitt","title":"Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)","description":"\u003cp\u003e\u003cb\u003eStop pushing products--and start cultivating relationships with the right customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the \u003cb\u003eHarvard Business Review\u003c\/b\u003e archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.\u003c\/p\u003e\u003cp\u003eLeading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFigure out what business you're \u003ci\u003ereally\u003c\/i\u003e in\u003c\/li\u003e\n\u003cli\u003eCreate products that perform the jobs people need to get done\u003c\/li\u003e\n\u003cli\u003eGet a bird's-eye view of your brand's strengths and weaknesses\u003c\/li\u003e\n\u003cli\u003eTap a market that's larger than China and India combined\u003c\/li\u003e\n\u003cli\u003eDeliver superior value to your B2B customers\u003c\/li\u003e\n\u003cli\u003eEnd the war between sales and marketing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":51944233763047,"sku":"9781422189887","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_e514261f-56be-4f63-983d-ab229be2fa60.jpg?v=1775356548","url":"https:\/\/arvidabookco.com\/products\/hbrs-10-must-reads-on-strategic-marketing-with-featured-article-marketing-myopia-by-theodore-levitt","provider":"Arvida Book Co.","version":"1.0","type":"link"}