{"product_id":"hbrs-10-must-reads-the-essentials","title":"Hbr's 10 Must Reads: The Essentials","description":"\u003cp\u003e\u003cb\u003eAn introduction to the most enduring ideas on management from \u003ci\u003eHarvard Business Review\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eChange is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book \"must read.\" These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies' success.\u003c\/p\u003e\u003cp\u003eIf you read nothing else - full stop - read: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMichael Porter on creating competitive advantage and distinguishing your company from rivals\u003c\/li\u003e\n\u003cli\u003eJohn Kotter on leading change through eight critical stages\u003c\/li\u003e\n\u003cli\u003eDaniel Goleman on using emotional intelligence to maximize performance\u003c\/li\u003e\n\u003cli\u003ePeter Drucker on managing your career by evaluating your own strengths and weaknesses\u003c\/li\u003e\n\u003cli\u003eClay Christensen on orchestrating innovation within established organizations\u003c\/li\u003e\n\u003cli\u003eTom Davenport on using analytics to determine how to keep your customers loyal\u003c\/li\u003e\n\u003cli\u003eRobert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard\u003c\/li\u003e\n\u003cli\u003eRosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward\u003c\/li\u003e\n\u003cli\u003eTed Levitt on understanding who your customers are and what they really want\u003c\/li\u003e\n\u003cli\u003eC. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":51944212660455,"sku":"9781422133446","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_45ea1233-f3f1-4db5-83c3-477fd819209d.jpg?v=1775356064","url":"https:\/\/arvidabookco.com\/products\/hbrs-10-must-reads-the-essentials","provider":"Arvida Book Co.","version":"1.0","type":"link"}