{"product_id":"heart-of-the-original-2025-edition-originality-creativity-individuality","title":"Heart of the Original, 2025 edition: Originality, Creativity, Individuality","description":"\u003cp\u003e\u003cstrong\u003eOriginality is hated and pretended, but the real thing is beautiful. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eHeart of the Original \u003c\/em\u003eis about the strange way people behave when confronted with real originality and the fun of making them behave that way. It's a secret history which explains why the same idea is repeatedly hailed as a breakthrough, how to locate original ideas by thinking spatially, why almost any situation is improved by a berserking hen, why obvious outcomes are declared a surprise and whether humanity wants to survive. It's a creativity manual, a satire and a relief. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAnnoy your friends and baffle your enemies with this 2025 pocket paperback edition. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"Force-fed with ideas until its liver explodes, this is a sizzling and hilarious manifesto where its author means every blazing word. Probably the most astonishing thing you will read during this otherwise lacklustre incarnation.\" - Alan Moore \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"This is a manual to creativity that no artist or heavy thinker should be without\" - January Magazine\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"Originality irritates so obscurely you may have to evolve to scratch it\" - Jeff Lint \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"A serious and good philosophical work could be written consisting entirely of jokes\" - Ludwig Wittgenstein \u003c\/strong\u003e\u003c\/p\u003e","brand":"Scar Garden Press","offers":[{"title":"Default Title","offer_id":51981396017383,"sku":"9781836549277","price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_e44106f6-c77d-4e4f-a6c5-aa80abaa7329.jpg?v=1776215439","url":"https:\/\/arvidabookco.com\/products\/heart-of-the-original-2025-edition-originality-creativity-individuality","provider":"Arvida Book Co.","version":"1.0","type":"link"}