{"product_id":"how-brands-grow-2-revised-edition-including-emerging-markets-services-durables-b2b-and-luxury-brands","title":"How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands","description":"\u003cstrong\u003eThis book will change the way you think about marketing forever.\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003eFollowing the success of international bestseller \u003cem\u003eHow Brands Grow: What Marketers Dont Know, How Brands Grow Part 2\u003c\/em\u003e takes readers further on a journey to smarter, evidence-based marketing. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eHow Brands Grow Part 2\u003c\/em\u003e is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":51944168554727,"sku":"9780190330026","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_5f7d7f89-f471-4536-9d4c-5e558c0fca43.jpg?v=1775354898","url":"https:\/\/arvidabookco.com\/products\/how-brands-grow-2-revised-edition-including-emerging-markets-services-durables-b2b-and-luxury-brands","provider":"Arvida Book Co.","version":"1.0","type":"link"}