{"product_id":"how-minds-change-the-surprising-science-of-belief-opinion-and-persuasion","title":"How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion","description":"\u003cb\u003eA powerful, compassionate investigation of why it's so hard to change your mind--and the transformative effects that follow when you do--by the internationally bestselling author of \u003ci\u003eYou Are Not So Smart\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\"A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them.\" --Adam Grant, #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThink Again\u003c\/i\u003e and host of the podcast \u003ci\u003eWorkLife\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e \u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePORCHLIGHT BOOK AWARD WINNER\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e \u003c\/b\u003e\u003cbr\u003eWhat made a prominent conspiracy-theorist YouTuber finally see that 9\/11 was not a hoax? Can you finally have a productive conversation about politics with your uncle at the next family gathering? How does an ordinary person find the courage to leave a cult? Can widespread social change only take place when a generation dies out? \u003cp\u003e\u003c\/p\u003eInspired by curiosity and underpinned by diligent research, \u003ci\u003eHow Minds Change\u003c\/i\u003e is an expansive, big-hearted journalistic narrative for our divided times, told with David McRaney's trademark humor, compassion, and scientific inquiry. In engaging chapters built around eye-opening interviews and anecdotes--featuring psychologists and neuroscientists, and also former cult members, conspiracy theorists, and political activists--McRaney shows why illusions like \u003ci\u003eThe Dress\u003c\/i\u003e captivate (and break) the internet; how conversational techniques can crack hardened attitudes; and what miracles are possible when we show up with open minds and a better understanding of how the human brain works. \u003cp\u003e\u003c\/p\u003eReaching surprising and thought-provoking conclusions, \u003ci\u003eHow Minds Change\u003c\/i\u003e demonstrates that the ability to uncover our own motives and beliefs--and understand those of others--may be the greatest persuasive tool of all.","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":51937444561127,"sku":"9780593190296","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_bd7bc4f2-575c-4f8b-ae3f-11885a410605.jpg?v=1775009809","url":"https:\/\/arvidabookco.com\/products\/how-minds-change-the-surprising-science-of-belief-opinion-and-persuasion","provider":"Arvida Book Co.","version":"1.0","type":"link"}