{"product_id":"how-to-sell-the-way-your-customer-buys-revised","title":"How To Sell The Way Your Customer Buys (Revised)","description":"In How to Sell the Way Your Customer Buys, Des Hunt, the Australian-based international trainer, speaker and author, shows you how to do just that in clear and simple language and with a touch of Aussie humour. Des talks about: * Why people buy the things they buy * The Hidden Persuaders and how to use them * Hot to quickly pick the buying style of your customer * How to assess your own style using a quick questionnaire * How to see yourself as your customer sees you * The seven principles and laws of selling * How to sell like a doctor rather than a salesperson * The art of using the right questions to sell and close * How to adapt and sell to each style of customer ABOUT THE AUTHOR: Author of the bestseller What Makes People Tick - How to Understand Yourself and Others, Des Hunt has been selling, and teaching others how to sell, for the over twenty-five years. He has held senior sales and marketing management positions as well as running his own business employing over fifty people. He has studies in Marketing and Psychology, holds a Bachelor of Business Degree and a Diploma in Training and Development. His clients included Clipsal, Coca Cola, Yellow Pages Australia, Yellow Pages Singapore, Olivetti Malaysia, Singapore Airlines, Shell Oil and Brunei Telecom. This is a skinny book with heaps of information, which, when put into practice, will lift you sales figures overnight. But remember, good ideas don't work unless you do!","brand":"Awc Business Solutions Pty Ltd","offers":[{"title":"Default Title","offer_id":51939500064999,"sku":"9780994208408","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_18cbcbb6-57cc-4f3f-87e2-88062305e997.jpg?v=1775106942","url":"https:\/\/arvidabookco.com\/products\/how-to-sell-the-way-your-customer-buys-revised","provider":"Arvida Book Co.","version":"1.0","type":"link"}