{"product_id":"how-to-tell-a-joke-an-ancient-guide-to-the-art-of-humor","title":"How to Tell a Joke: An Ancient Guide to the Art of Humor","description":"\u003cp\u003e\u003cb\u003eTimeless advice about how to use humor to win over any audience\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCan jokes win a hostile room, a hopeless argument, or even an election? You bet they can, according to Cicero, and he knew what he was talking about. One of Rome's greatest politicians, speakers, and lawyers, Cicero was also reputedly one of antiquity's funniest people. After he was elected commander-in-chief and head of state, his enemies even started calling him \"the stand-up Consul.\" \u003ci\u003eHow to Tell a Joke\u003c\/i\u003e provides a lively new translation of Cicero's essential writing on humor alongside that of the later Roman orator and educator Quintilian. The result is a timeless practical guide to how a well-timed joke can win over any audience. \u003cp\u003e\u003c\/p\u003eAs powerful as jokes can be, they are also hugely risky. The line between a witty joke and an offensive one isn't always clear. Cross it and you'll look like a clown, or worse. Here, Cicero and Quintilian explore every aspect of telling jokes--while avoiding costly mistakes. Presenting the sections on humor in Cicero's \u003ci\u003eOn the Ideal Orator\u003c\/i\u003e and Quintilian's \u003ci\u003eThe Education of the Orator\u003c\/i\u003e, complete with an enlightening introduction and the original Latin on facing pages, \u003ci\u003eHow to Tell a Joke\u003c\/i\u003e examines the risks and rewards of humor and analyzes basic types that readers can use to write their own jokes. \u003cp\u003e\u003c\/p\u003eFilled with insight, wit, and examples, including more than a few lawyer jokes, \u003ci\u003eHow to Tell a Joke\u003c\/i\u003e will appeal to anyone interested in humor or the art of public speaking.","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":51937538441447,"sku":"9780691206165","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_5fd38281-c0f1-43f6-9751-f08dc229baf7.jpg?v=1775011447","url":"https:\/\/arvidabookco.com\/products\/how-to-tell-a-joke-an-ancient-guide-to-the-art-of-humor","provider":"Arvida Book Co.","version":"1.0","type":"link"}