{"product_id":"innovation-is-ugly-practical-advice-to-help-you-succeed-against-the-odds","title":"Innovation Is Ugly: Practical Advice to Help You Succeed Against the Odds","description":"\u003cb\u003eIt's time to get real ... innovation is UGLY.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eSo many executives don't understand innovation. They think it's \"fun\" and \"soft\" and \"optional.\" The truth is, it's not that fun at all, and it's incredibly easy to fail at. This is a book about the hard realities - both the misconceptions and the mistakes that trip us innovators up. \u003cp\u003e\u003c\/p\u003eAfter 25 years of screwing up and learning the hard way, Lambert knows how to overcome the most painful parts of innovation. This peek behind the curtain will give you an insider's view of what works and what doesn't. Learn how to run truly productive brainstorms, nail a three-year innovation calendar, convince retailers to take your new product, and write an innovation strategy that keeps you on track in the face of a lot of different pressures. \u003cp\u003e\u003c\/p\u003eIf that all sounds hard, you're right. Innovation is ugly. \u003cp\u003e\u003c\/p\u003eBut if it sounds boring, you're wrong. Because this is \u003ci\u003enot \u003c\/i\u003ea traditional business book.","brand":"Eldest Daughter Press","offers":[{"title":"Default Title","offer_id":51944232780007,"sku":"9798218633431","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_20ad1e4c-14e6-4e7a-9498-7e0d825e1b24.jpg?v=1775356518","url":"https:\/\/arvidabookco.com\/products\/innovation-is-ugly-practical-advice-to-help-you-succeed-against-the-odds","provider":"Arvida Book Co.","version":"1.0","type":"link"}