{"product_id":"little-bets-how-breakthrough-ideas-emerge-from-small-discoveries","title":"Little Bets: How Breakthrough Ideas Emerge from Small Discoveries","description":"\u003cb\u003e\"An enthusiastic, example-rich argument for innovating in a particular way--by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes\" (\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e).\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhat do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. \u003cp\u003e\u003c\/p\u003eReporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":51995454996711,"sku":"9781439170434","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_6d01a9d2-02a3-4b87-ba17-5278fd9a7843.jpg?v=1776723857","url":"https:\/\/arvidabookco.com\/products\/little-bets-how-breakthrough-ideas-emerge-from-small-discoveries","provider":"Arvida Book Co.","version":"1.0","type":"link"}