{"product_id":"reaching-the-chasm-how-to-drive-your-early-stage-start-up-to-scale","title":"Reaching the Chasm: How to Drive Your Early-Stage Start-Up to Scale","description":"\u003cp\u003eOne of the greatest challenges facing any start-up is \"crossing the chasm\" bridging the gap between early adopters and mass-market buyers. Yet many promising businesses struggle even to reach the chasm. Often, founders leap in with money and a dream, only to hit a wall. How can start-up founders diagnose and fix problems in order to arrive at this critical point? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEdward G. Amoroso provides an indispensable guide for start-ups looking to get off the ground and scale up to the next level. Getting to the chasm, as he illustrates through dozens of real-world case studies, requires long-term vision. Founders must focus on their core belief system--not simply what they do but why they are in business in the first place. Buyers connect with start-ups based on shared beliefs, and any founding team that does not understand this secret will struggle to build relationships with customers. Amoroso shares field-tested guidance for businesses in different spaces and stages on crafting a compelling message, understanding customers, benchmarking against competitors, and leveraging what makes a company irreplaceable. For founders, venture capital teams, private equity firms, investors, and readers with an interest in entrepreneurship, \u003ci\u003eReaching the Chasm\u003c\/i\u003e is the road map for early-stage start-up success.","brand":"Columbia Business School Publishing","offers":[{"title":"Default Title","offer_id":51995491074279,"sku":"9780231219839","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_b4b5618b-24ff-41be-9259-dc28ef16b323.jpg?v=1776724817","url":"https:\/\/arvidabookco.com\/products\/reaching-the-chasm-how-to-drive-your-early-stage-start-up-to-scale","provider":"Arvida Book Co.","version":"1.0","type":"link"}