{"product_id":"riding-the-unicorn-the-startup-guide-youll-want-to-read","title":"Riding the Unicorn: The Startup Guide You'll Want to Read","description":"\u003cp\u003e\u003cb\u003eThe Legends are True. The Unicorn is out there.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThink unicorns -- those billion-dollar startups as rare as their mythical namesakes -- are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. \u003ci\u003eRiding the Unicorn\u003c\/i\u003e skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and -- if you're lucky -- sell your way to startup glory. \u003c\/p\u003e\u003cp\u003eYou'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit. \u003c\/p\u003e\u003cp\u003eYou'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eValuable insights from the minds of startup royalty, including Tim Fung of Airtasker and Pasha Rayan of Forage\u003c\/li\u003e \u003cli\u003eResearch-backed tactics for success, delivered through stories so good you'll forget you're learning\u003c\/li\u003e \u003cli\u003eStraight-talking advice that works whether you're a fresh grad with big dreams or a seasoned entrepreneur ready to bet on yourself\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eWhether you're in tech, education, creative industries or anywhere in between, \u003ci\u003eRiding the Unicorn\u003c\/i\u003e isn't just a book; it's your guide for taming your next billion-dollar idea. Time to saddle up and start your journey from side hustle to success story.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51995487600871,"sku":"9781394367689","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_7dce4497-962a-46e2-9801-f22f96b93bb3.jpg?v=1776724692","url":"https:\/\/arvidabookco.com\/products\/riding-the-unicorn-the-startup-guide-youll-want-to-read","provider":"Arvida Book Co.","version":"1.0","type":"link"}