{"product_id":"serendipity-it-doesnt-happen-by-accident-1","title":"Serendipity: It Doesn't Happen by Accident","description":"\u003cp\u003e\u003cstrong\u003eBreakthroughs aren't random. They're designed.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn Serendipity: It Doesn't Happen by Accident, David Cleevely - telecoms pioneer, deep tech investor, and architect of the Cambridge tech cluster - shows how the world's most successful ideas often emerge not from rigid plans, but from well-designed networks, environments, and a willingness to embrace the unexpected.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book reveals how to build those conditions deliberately - whether you're leading a business, shaping public policy, or trying to create spaces where innovation can thrive. Drawing on complexity science, network theory, and decades of experience founding and funding over 60 companies - including the billion-dollar biotech firm Abcam, launched after a single dinner conversation - Cleevely offers a framework for making serendipity not just possible, but probable.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom 18th-century Birmingham to modern-day Cambridge, Silicon Valley, and Shenzhen, he explains how great innovation ecosystems operate - and why many institutions suppress the very dynamics that make discovery likely. You'll explore the \"three-step rule\" behind breakthrough environments, uncover why digital platforms can unintentionally reduce serendipity, and learn how a little structured inefficiency may be the secret to real progress.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're designing a new organisation, reforming an institution, building a startup - or simply trying to make better use of your own time and talent - Serendipity offers a fresh and practical way of thinking about innovation in a world that needs it more than ever.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"C\u0026p","offers":[{"title":"Default Title","offer_id":51995539898599,"sku":"9781068439230","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_fb25a754-4c3d-4e23-9af0-f77e19c5e2a8.jpg?v=1776725712","url":"https:\/\/arvidabookco.com\/products\/serendipity-it-doesnt-happen-by-accident-1","provider":"Arvida Book Co.","version":"1.0","type":"link"}