{"product_id":"supercreativity-accelerating-innovation-in-the-age-of-artificial-intelligence","title":"SuperCreativity: Accelerating Innovation in the Age of Artificial Intelligence","description":"\u003cp\u003e\u003cstrong\u003eCreativity is no longer optional. It is fast becoming the defining human advantage.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs artificial intelligence reshapes every industry, one human capability is rising faster than all the others: creativity.\u003c\/p\u003e\u003cp\u003eYet most people either don't believe they have creativity or never take the time to develop it.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eSuperCreativity\u003c\/em\u003e, internationally recognised keynote speaker and AI advisor James Taylor explains why the age of the lone genius is over, and why the future belongs to those who know how to collaborate creatively with other people and with artificial intelligence. It is a \u003cstrong\u003epractical field guide\u003c\/strong\u003e for leaders, professionals, and teams who want to solve complex problems, drive innovation, generate better ideas, and remain relevant in an AI-augmented world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on eight years of research and work with Fortune Global 500 companies, \u003cem\u003eSuperCreativity\u003c\/em\u003e introduces a modern framework for understanding how creativity actually works today. Taylor shows why collaboration rather than individual brilliance drives breakthrough ideas and how artificial intelligence can expand human imagination rather than replace it.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAt the heart of the book is the \u003cstrong\u003eEight Ps of SuperCreativity\u003c\/strong\u003e, a clear and practical model for creative performance: \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePurpose, Personality, Practice, People, Process, Place, Product, and Persuasion.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThroughout the book, readers are introduced to proven tools and frameworks used in boardrooms, workshops, and innovation programmes around the world. These tools help turn ideas into action, build belief, and embed creativity into everyday work. Crucially, \u003cem\u003eSuperCreativity\u003c\/em\u003e demonstrates that creativity is \u003cstrong\u003enot a fixed trait\u003c\/strong\u003e, but a capability that can be \u003cstrong\u003elearned, practised, and amplified\u003c\/strong\u003e through deliberate collaboration between humans and machines.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eClear-eyed, practical, and grounded in real-world experience, \u003cem\u003eSuperCreativity\u003c\/em\u003e provides a framework for thinking better, working smarter, and leading with imagination in a period of rapid technological change.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe future is not written.\u003c\/p\u003e\u003cp\u003eIt is designed.\u003c\/p\u003e\u003cp\u003eBy people willing to think differently.\u003c\/p\u003e","brand":"Sirmione Publishing","offers":[{"title":"Default Title","offer_id":51944231076071,"sku":"9781918463019","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_bbd30e25-e0c0-47f1-ab4d-2e98773eba80.jpg?v=1775356469","url":"https:\/\/arvidabookco.com\/products\/supercreativity-accelerating-innovation-in-the-age-of-artificial-intelligence","provider":"Arvida Book Co.","version":"1.0","type":"link"}