{"product_id":"the-27-unbreakable-rules-build-a-100m-brick-mortar-cpg-brand","title":"The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand","description":"\u003cp\u003eWhat would you do if you knew you would not fail? If you are in the consumer-packaged goods industry, The 27 Unbreakable Rules is the closest thing to a success guarantee. Dr. Mark Young has a 30+ year track record of CPG success and is unmatched when it comes to building successful consumer brands.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand, Young draws on decades of brand advertising and product-launch experience to lay out a proven path to building a $100M+ CPG brand.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDistilling the retail principles of success into a clear roadmap, Young covers everything from creating products customers truly want to smart business planning and strategy, investment decisions, retail partnerships and brand-building that keeps consumers returning.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA must-have for founders, entrepreneurs and marketing executives committed to succeeding, The 27 Unbreakable Rules provides an essential guide that should be on the desk of anyone starting up or scaling a business in the consumer-packaged goods space.\u003c\/p\u003e","brand":"Legacy Launch Pad Publishing","offers":[{"title":"Default Title","offer_id":51995539243239,"sku":"9781968339920","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_f76d8af6-35f8-4981-84a4-f4de94a628a6.jpg?v=1776725694","url":"https:\/\/arvidabookco.com\/products\/the-27-unbreakable-rules-build-a-100m-brick-mortar-cpg-brand","provider":"Arvida Book Co.","version":"1.0","type":"link"}