{"product_id":"the-brand-gap-revised-edition-rev","title":"The Brand Gap: Revised Edition (REV)","description":"A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.","brand":"New Riders Publishing","offers":[{"title":"Default Title","offer_id":51995450048743,"sku":"9780321348104","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_5122544f-384a-45a2-8413-d49106cf7bc9.jpg?v=1776723675","url":"https:\/\/arvidabookco.com\/products\/the-brand-gap-revised-edition-rev","provider":"Arvida Book Co.","version":"1.0","type":"link"}