{"product_id":"the-customer-culture-imperative-a-leaders-guide-to-driving-superior-performance","title":"The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance","description":"What do Toyota, Apple, and Zappos have in common?\u003cbr\u003eCUSTOMER-CENTRIC CULTURE\u003cp\u003e\u003cb\u003eAnd now, with this research-based method, you can replicate their success with \u003ci\u003eyour\u003c\/i\u003e business\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBased on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, \u003ci\u003eThe Customer Culture Imperative\u003c\/i\u003e demonstrates that organizations exhibiting a strong \"customer-centric culture\" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDr. Linden R. Brown\u003c\/b\u003e is chairman and co-founder of MarketCulture Strategies Inc.\u003cbr\u003e\u003cb\u003eChristopher Brown\u003c\/b\u003e is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":51944260436199,"sku":"9780071821148","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_f5d3e3e0-93cf-4693-9b40-1ccbd8265880.jpg?v=1775357172","url":"https:\/\/arvidabookco.com\/products\/the-customer-culture-imperative-a-leaders-guide-to-driving-superior-performance","provider":"Arvida Book Co.","version":"1.0","type":"link"}