{"product_id":"the-disruptors-how-15-successful-businesses-defied-the-norm","title":"The Disruptors: How 15 Successful Businesses Defied the Norm","description":"\u003cp\u003e\u003cb\u003eFearless, innovative, driven and daring. These are the qualities of a disruptor: a business that is willing to take risks to achieve incredible success.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn \u003cb\u003e\u003ci\u003eThe Disruptors\u003c\/i\u003e\u003c\/b\u003e, leading business journalist \u003cb\u003eSally Percy\u003c\/b\u003e investigates the stories behind some of the world's most innovative businesses, who took unconventional and trailblazing approaches to overcome the competition and achieve success. \u003cp\u003e\u003c\/p\u003eSpotify, Nintendo, TikTok and A24. These are all businesses that have taken disruptive pathways to success and have redefined their industries. \u003cb\u003e\u003ci\u003eThe Disruptors \u003c\/i\u003e\u003c\/b\u003edives into the strategies behind these stories, offering valuable insights into innovative and daring entrepreneurship.","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51995540455655,"sku":"9781398616486","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_55e94dd8-f2ed-4a24-b34c-ca4e8ff46554.jpg?v=1776725727","url":"https:\/\/arvidabookco.com\/products\/the-disruptors-how-15-successful-businesses-defied-the-norm","provider":"Arvida Book Co.","version":"1.0","type":"link"}