{"product_id":"the-experience-economy-with-a-new-preface-by-the-authors-competing-for-customer-time-attention-and-money-revised","title":"The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money (Revised)","description":"\u003cp\u003e\u003cb\u003eTime is limited. Attention is scarce. Are you engaging your customers?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eApple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?\u003c\/p\u003e\u003cp\u003eWelcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.\u003c\/p\u003e\u003cp\u003eThis seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, \u003ci\u003eThe Experience Economy\u003c\/i\u003e has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.\u003c\/p\u003e\u003cp\u003eNow with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, \u003ci\u003eThe Experience Economy\u003c\/i\u003e helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":51944195588327,"sku":"9781633697973","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_13c8bfe5-3cda-4360-b918-3126b06e443e.jpg?v=1775355618","url":"https:\/\/arvidabookco.com\/products\/the-experience-economy-with-a-new-preface-by-the-authors-competing-for-customer-time-attention-and-money-revised","provider":"Arvida Book Co.","version":"1.0","type":"link"}