{"product_id":"the-heart-of-change-real-life-stories-of-how-people-change-their-organizations","title":"The Heart of Change: Real-Life Stories of How People Change Their Organizations","description":"\u003cb\u003eMoving beyond the process of change\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhy is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organization--you need to change people's \u003ci\u003ebehavior\u003c\/i\u003e. And that is never easy. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Heart of Change\u003c\/i\u003e is your guide to helping people think and \u003ci\u003efeel\u003c\/i\u003e differently in order to meet your shared goals. According to bestselling author and renowned leadership expert John Kotter and coauthor Dan Cohen, this focus on connecting with people's emotions is what will spark the behavior change and actions that lead to success. Now freshly designed, \u003ci\u003eThe Heart of Change\u003c\/i\u003e is the engaging and essential complement to Kotter's worldwide bestseller \u003ci\u003eLeading Change\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eBuilding off of Kotter's revolutionary eight-step process, this book vividly illustrates how large-scale change can work. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to change--and produce spectacular results. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action. They call this the see-feel-change dynamic, and it is crucial for the success of any true organizational transformation. \u003cp\u003e\u003c\/p\u003eRefreshingly clear and eminently practical, \u003ci\u003eThe Heart of Change\u003c\/i\u003e is required reading for anyone facing the challenges inherent in leading change.\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":51944203780327,"sku":"9781422187333","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_b9031423-002c-45ed-93d5-a4874c65536b.jpg?v=1775355834","url":"https:\/\/arvidabookco.com\/products\/the-heart-of-change-real-life-stories-of-how-people-change-their-organizations","provider":"Arvida Book Co.","version":"1.0","type":"link"}