{"product_id":"the-jobs-to-be-done-playbook-align-your-markets-organization-and-strategy-around-customer-needs","title":"The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs","description":"\u003cp\u003e\u003cb\u003e\"\u003ci\u003eJobs To Be Done\u003c\/i\u003e is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice.\"\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e--Melissa Perri, author of \u003ci\u003eEscaping the Build Trap\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eThe Jobs To Be Done Playbook\u003c\/b\u003e \u003c\/i\u003e(JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.\u003c\/p\u003e","brand":"Two Waves Books","offers":[{"title":"Default Title","offer_id":51944232386791,"sku":"9781933820682","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_9f186abc-893d-4f86-873d-ad79d8f7d51c.jpg?v=1775356507","url":"https:\/\/arvidabookco.com\/products\/the-jobs-to-be-done-playbook-align-your-markets-organization-and-strategy-around-customer-needs","provider":"Arvida Book Co.","version":"1.0","type":"link"}