{"product_id":"the-last-folk-hero-the-life-and-myth-of-bo-jackson","title":"The Last Folk Hero: The Life and Myth of Bo Jackson","description":"\u003cp\u003e\u003cb\u003eA \u003ci\u003eNew York Times \u003c\/i\u003eBestseller\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBy the author of \u003ci\u003eShowtime\u003c\/i\u003e--the source for HBO's \u003ci\u003eWinning Time--\u003c\/i\u003ethe definitive sports biography of mythic multi-sport star Bo Jackson.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"A legendary tome on a legendary athlete.\" --Chris Herring, author of \u003ci\u003eBlood in the Garden\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom the mid-1980s into the early 1990s, the greatest athlete of all time streaked across American sports and popular culture. Stadiums struggled to contain him. Clocks failed to capture his speed. His strength was legendary. His power unmatched. Video game makers turned him into an invincible character--and they were dead-on. He climbed (and walked across) walls, splintered baseball bats over his knee, turned oncoming tacklers into ground meat. He became the first person to simultaneously star in two major professional sports, and overtook Michael Jordan as America's most recognizable pitchman. He was on our televisions, in our magazines, plastered across billboards. He was half man, half myth.\u003c\/p\u003e\u003cp\u003eThen, almost overnight, he was gone.\u003c\/p\u003e\u003cp\u003eHe was Bo Jackson.\u003c\/p\u003e\u003cp\u003eDrawing on an astonishing 720 original interviews, \u003ci\u003eNew York Times \u003c\/i\u003ebestselling sportswriter Jeff Pearlman captures in this in-depth biography as never before the elusive truth about Jackson, Auburn University's transcendent Heisman Trophy winner, superstar of both the NFL and Major League Baseball and ubiquitous \"Bo Knows\" Nike pitchman. Did Bo really jump over a parked Volkswagen? (Yes.) Did he actually run a 4.13 40? (Yes.) During the 1991 flight that nearly killed every member of the Chicago White Sox, was he in the cockpit trying to help? (Oddly, yes. Or no. Or ... maybe.)\u003c\/p\u003e\u003cp\u003eBo Jackson isn't Jim Thorpe.\u003c\/p\u003e\u003cp\u003eHe's not Deion Sanders, either.\u003c\/p\u003e\u003cp\u003e No, Bo Jackson is Paul Bunyan.\u003c\/p\u003e\u003cp\u003e \u003ci\u003eThe Last Folk Hero\u003c\/i\u003e is the true tale of Bo Jackson that only \"master storyteller\" (NPR.org) Jeff Pearlman could tell.\u003c\/p\u003e\u003cp\u003eThis meticulously researched sports biography separates the man from the myth with: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eA True Multi-Sport Legend: \u003c\/b\u003e Go inside the moments that made Bo the first athlete to be an All-Star in two major American sports, the NFL and Major League Baseball.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMeticulously Researched: \u003c\/b\u003e Built from nearly 750 exclusive interviews, this definitive biography goes beyond the headlines to find the real story.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe 'Bo Knows' Era: \u003c\/b\u003e Relive the period when Jackson surpassed Michael Jordan as a cultural icon, becoming the face of a legendary Nike advertising campaign.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMyth vs. Man: \u003c\/b\u003e Pearlman answers the questions that created the legend. Did Bo really run a 4.13 40-yard dash? Did he truly walk on walls? The answers are here.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mariner Books","offers":[{"title":"Default Title","offer_id":51984297066727,"sku":"9780063285316","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_03ec9dac-6266-4b32-bceb-b74a4d688a54.jpg?v=1776315954","url":"https:\/\/arvidabookco.com\/products\/the-last-folk-hero-the-life-and-myth-of-bo-jackson","provider":"Arvida Book Co.","version":"1.0","type":"link"}