{"product_id":"the-man-in-the-glass-box","title":"The Man In The Glass Box","description":"\u003cp\u003eAt the beginning of the century, one of the world's largest pharmaceutical companies (ROCHE) collaborated with a New York advertising agency to create one of the most successful marketing campaigns in history.\u003c\/p\u003e\u003cp\u003eThe concept was simple: place a person inside a fully furnished Glass Apartment on Wheels and then send them traveling across the United States to promote the product.\u003c\/p\u003e\u003cp\u003eOver the course of three years, they visited every major city, fair, and festival, crisscrossing the country's highways and byways.\u003c\/p\u003e\u003cp\u003eThis unconventional, groundbreaking campaign turned the marketing world on its head, opening up a new dimension in advertising.\u003c\/p\u003e\u003cp\u003eWhile twelve people have walked on the moon, only ten have experienced life inside \u003cstrong\u003eThe Glass Box\u003c\/strong\u003e. This is the story of one of them.\u003c\/p\u003e","brand":"Harper \u0026 Loukas Publishing","offers":[{"title":"Default Title","offer_id":51981612941543,"sku":"9798218553685","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_577fe306-19bd-4e7e-9628-4ae4723da4bb.jpg?v=1776216414","url":"https:\/\/arvidabookco.com\/products\/the-man-in-the-glass-box","provider":"Arvida Book Co.","version":"1.0","type":"link"}