{"product_id":"the-medici-effect-what-elephants-and-epidemics-can-teach-us-about-innovation-with-a-new-preface-and-discussion-guide-revised-1","title":"The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation: With a New Preface and Discussion Guide (Revised)","description":"\u003cp\u003eWhy do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.\u003c\/p\u003e\u003cp\u003eFrans Johansson's \u003ci\u003eThe Medici Effect\u003c\/i\u003e shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.\u003c\/p\u003e\u003cp\u003eClayton M. Christensen, bestselling author of \u003ci\u003eThe Innovator's Dilemma\u003c\/i\u003e, has described \u003ci\u003eThe Medici Effect\u003c\/i\u003e as \"one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field.\"\u003c\/p\u003e\u003cp\u003eNow with a new preface and a discussion guide, and a foreword by Harvard Business School professor Teresa Amabile, \u003ci\u003eThe Medici Effect\u003c\/i\u003e is a timeless classic that will help you reach your innovative peak.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":51944205615335,"sku":"9781633692923","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_e9a6cc48-1a62-45a0-9f4a-92dfbf01f3ee.jpg?v=1775355888","url":"https:\/\/arvidabookco.com\/products\/the-medici-effect-what-elephants-and-epidemics-can-teach-us-about-innovation-with-a-new-preface-and-discussion-guide-revised-1","provider":"Arvida Book Co.","version":"1.0","type":"link"}