{"product_id":"the-messy-middle-finding-your-way-through-the-hardest-and-most-crucial-part-of-any-bold-venture","title":"The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture","description":"\u003cb\u003eNATIONAL BESTSELLER \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eNAMED ONE OF THE MOST INSPIRING BOOKS OF 2018 BY \u003ci\u003eINC. \u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eNAMED ONE OF THE BEST STARTUP BOOKS OF ALL TIME BY\u003ci\u003e BOOKAUTHORITY \u003cbr\u003e\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Messy Middle\u003c\/i\u003e is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups.\u003cbr\u003e\u003cbr\u003e Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. \u003cp\u003e\u003c\/p\u003e Broken into three sections with 100+ lessons, this no-nonsense book will help you: \u003cp\u003e\u003c\/p\u003e\u003cb\u003e-\u003c\/b\u003e \u003cb\u003eEndure\u003c\/b\u003e the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e- Optimize\u003c\/b\u003e what's working so you can improve the way you hire, better manage your team, and meet your customers' needs. \u003cbr\u003e\u003cb\u003e\u003cbr\u003e- Finish\u003c\/b\u003e strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. \u003cp\u003e\u003c\/p\u003e With insightful interviews from today's leading entrepreneurs, artists, writers, and executives, as well as Belsky's own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, \u003ci\u003eThe Messy Middle\u003c\/i\u003e will outfit you to find your way through the hardest parts of any bold project or new venture.","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":51944234451175,"sku":"9780735218079","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_f208a9de-af3d-4d9c-bc9a-d847851fee24.jpg?v=1775356564","url":"https:\/\/arvidabookco.com\/products\/the-messy-middle-finding-your-way-through-the-hardest-and-most-crucial-part-of-any-bold-venture","provider":"Arvida Book Co.","version":"1.0","type":"link"}