{"product_id":"the-myths-of-innovation-revised","title":"The Myths of Innovation (Revised)","description":"\u003cp\u003eIn this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. \u003c\/p\u003e\u003cp\u003eYou'll have fun while you learn: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhere ideas come from \u003c\/li\u003e\n\u003cli\u003eThe true history of history \u003c\/li\u003e\n\u003cli\u003eWhy most people don't like ideas \u003c\/li\u003e\n\u003cli\u003eHow great managers make ideas thrive \u003c\/li\u003e\n\u003cli\u003eThe importance of problem finding \u003c\/li\u003e\n\u003cli\u003eThe simple plan (new for paperback) \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eSince its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. \u003c\/p\u003e\u003cp\u003e\"Sets us free to try and change the world.\" --Guy Kawasaki, Author of \u003ci\u003eArt of The Start\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Small, simple, powerful: an innovative book about innovation.\" --Don Norman, author of \u003ci\u003eDesign of Everyday Things\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Insightful, inspiring, evocative, and just plain fun to read. It's totally great.\" --John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) \u003c\/p\u003e\u003cp\u003e\"Methodically and entertainingly dismantling the cliches that surround the process of innovation.\" --Scott Rosenberg, author of \u003ci\u003eDreaming in Code\u003c\/i\u003e; cofounder of Salon.com \u003c\/p\u003e\u003cp\u003e\"Will inspire you to come up with breakthrough ideas of your own.\" --Alan Cooper, Father of Visual Basic and author of \u003ci\u003eThe Inmates are Running the Asylum\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick.\" --Tom Kelley, GM, IDEO; author of \u003ci\u003eThe Ten Faces of Innovation\u003c\/i\u003e\u003c\/p\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":51944264532199,"sku":"9781449389628","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_5e5f04af-9feb-425b-836a-373a16936262.jpg?v=1775357236","url":"https:\/\/arvidabookco.com\/products\/the-myths-of-innovation-revised","provider":"Arvida Book Co.","version":"1.0","type":"link"}