{"product_id":"the-perfect-meal","title":"The Perfect Meal","description":"\u003cp\u003eThe authors of \u003ci\u003eThe Perfect Meal\u003c\/i\u003e examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.\u003c\/p\u003e \u003cp\u003eExamples are: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ethe colour of the plate (visual)\u003c\/li\u003e \u003cli\u003ethe shape of the glass (visual\/tactile)\u003c\/li\u003e \u003cli\u003ethe names used to describe the dishes (cognitive)\u003c\/li\u003e \u003cli\u003ethe background music playing inside the restaurant (aural)\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNovel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.\u003c\/p\u003e 2015 Popular Science Prose Award Winner.","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":51943004766439,"sku":"9781118490822","price":38.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_1405ba01-5d51-4cf4-b48e-6ac0b2fdb9be.jpg?v=1775281601","url":"https:\/\/arvidabookco.com\/products\/the-perfect-meal","provider":"Arvida Book Co.","version":"1.0","type":"link"}