{"product_id":"the-pumpkin-plan-a-simple-strategy-to-grow-a-remarkable-business-in-any-field","title":"The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field","description":"\u003cb\u003eFull of stories of successful entrepreneurs, \u003ci\u003eThe Pumpkin Plan\u003c\/i\u003e guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eEach year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive--let alone grow--it's easy for entrepreneurs to get caught up in a never-ending cycle of \"sell it--do it, sell it--do it\" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. \u003cp\u003e\u003c\/p\u003eThis is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. But that's when he discovered an unlikely source of inspiration--pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":51995475509479,"sku":"9781591844884","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_93c34306-0d9b-4ecd-896e-4710d8860ee7.jpg?v=1776724455","url":"https:\/\/arvidabookco.com\/products\/the-pumpkin-plan-a-simple-strategy-to-grow-a-remarkable-business-in-any-field","provider":"Arvida Book Co.","version":"1.0","type":"link"}