{"product_id":"the-short-list-how-to-drive-business-development-by-focusing-on-the-people-who-matter-most","title":"The Short List: How to Drive Business Development by Focusing on the People Who Matter Most","description":"\u003cp\u003e\u003cb\u003eFocus on the right relationships for better business results.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e When it comes to business development, professionals often struggle--not from a lack of opportunities but from not knowing where to focus their attention. In a world where we can access anyone through six degrees of separation, our 500+ LinkedIn connections and cluttered CRM databases only exacerbate the question: \"What is the best use of my time?\" \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Short List\u003c\/i\u003e delivers a clear, actionable guide to identifying the people you need to prioritize and the techniques you can use to nurture those relationships into career catalysts. It provides a step-by-step plan with easy-to-use exercises to help newcomers get started and seasoned rainmakers hone their approach. Streamline your networking system and elevate your business development results with this indispensable guide. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Cofounder and CEO of PipelinePlus, David Ackert, is a highly regarded business development thought leader who has pioneered revenue acceleration programs for hundreds of professional services firms worldwide. \u003c\/p\u003e","brand":"Greenleaf Book Group Press","offers":[{"title":"Default Title","offer_id":51944225112295,"sku":"9798886452983","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_f2cd5f79-8099-4fbb-a3ea-01c0d9039b51.jpg?v=1775356308","url":"https:\/\/arvidabookco.com\/products\/the-short-list-how-to-drive-business-development-by-focusing-on-the-people-who-matter-most","provider":"Arvida Book Co.","version":"1.0","type":"link"}