{"product_id":"whoever-tells-the-best-story-wins-how-to-use-your-own-stories-to-communicate-with-power-and-impact","title":"Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact","description":"\u003cp\u003e\u003cstrong\u003eDiscover how the right story told at the right time has the power to persuade, promote empathy, and provoke action.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In this fully updated second edition, author and vibrant keynote speaker Annette Simmons teaches you how to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination.\u003c\/p\u003e\u003cp\u003eWhether you are leading a presentation, in a department meeting, or having lunch with a potential customer, you will learn how to relate a compelling story to the topic at hand and make an invaluable impact that could not be made otherwise.\u003c\/p\u003e\u003cp\u003eFully updated and more practical than ever, \u003cem\u003eWhoever Tells the Best Story Wins\u003c\/em\u003e reveals how to use storytelling to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCapture attention\u003c\/li\u003e\n\u003cli\u003eMotivate listeners\u003c\/li\u003e\n\u003cli\u003eGain trust\u003c\/li\u003e\n\u003cli\u003eStrengthen your argument\u003c\/li\u003e\n\u003cli\u003eSway decisions\u003c\/li\u003e\n\u003cli\u003eDemonstrate authenticity and encourage transparency\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eComplete with a proven storytelling process, innovative applications, examples, and a new appendix on teaching storytelling, \u003cem\u003eWhoever Tells the Best Story Wins\u003c\/em\u003e hands you the tools you need to form a well-founded and persuasive story for any situation that just might be the difference maker you were looking for.\u003c\/p\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":51937317322983,"sku":"9781400239719","price":19.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/arvidabookco.com\/products\/whoever-tells-the-best-story-wins-how-to-use-your-own-stories-to-communicate-with-power-and-impact","provider":"Arvida Book Co.","version":"1.0","type":"link"}