{"product_id":"winning-on-purpose-the-unbeatable-strategy-of-loving-customers","title":"Winning on Purpose: The Unbeatable Strategy of Loving Customers","description":"\u003cp\u003e\u003cb\u003eGreat leaders embrace a higher purpose to win. The Net\u003cbr\u003ePromoter System shines as their guiding star.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFew\u003cbr\u003emanagement ideas have spread so far and wide as the Net Promoter System (NPS).\u003cbr\u003eSince its conception almost two decades ago by customer loyalty guru Fred\u003cbr\u003eReichheld, thousands of companies around the world have adopted\u003cbr\u003eit--from industrial titans such as Mercedes-Benz and Cummins to tech\u003cbr\u003egiants like Apple and Amazon to digital innovators such as Warby Parker and\u003cbr\u003ePeloton.\u003c\/p\u003e\u003cp\u003eNow, Reichheld has raised the bar yet again. In\u003cbr\u003e\u003ci\u003eWinning on Purpose\u003c\/i\u003e, he demonstrates that the primary purpose\u003cbr\u003eof a business should be to enrich the lives of its customers. Why? Because when\u003cbr\u003ecustomers feel this love, they come back for more and bring their friends--generating\u003cbr\u003egood profits. This is NPS 3.0 and it puts a new take on the age-old Golden\u003cbr\u003eRule--treat customers the way you would want a loved one\u003cbr\u003etreated--at the heart of enduring business success. As the compelling\u003cbr\u003eexamples in this book illustrate, companies with superior NPS consistently\u003cbr\u003edeliver higher returns to shareholders across a wide array of\u003cbr\u003eindustries.\u003c\/p\u003e\u003cp\u003eBut winning on purpose isn't easy. Reichheld also\u003cbr\u003eexplains why many NPS practitioners achieve just a small fraction of the system's\u003cbr\u003efull potential, and he presents the newest thinking and best practices for\u003cbr\u003edoing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, \u003cbr\u003ecomplementary accounting measure that can truly leverage the power of\u003cbr\u003eNPS.\u003c\/p\u003e\u003cp\u003eWith keen insight and moving personal stories, Reichheld\u003cbr\u003eadvances the thinking and practice of NPS. \u003ci\u003eWinning on\u003cbr\u003ePurpose\u003c\/i\u003e is your indispensable guide for inspiring customer love\u003cbr\u003ewithin your own teams and using Net Promoter to achieve both personal and business\u003cbr\u003esuccess.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":51944198406375,"sku":"9781647821784","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/4075\/5096\/files\/imageloader_b10cd4c6-966d-4c7c-b99c-197d58a2985a.jpg?v=1775355687","url":"https:\/\/arvidabookco.com\/products\/winning-on-purpose-the-unbeatable-strategy-of-loving-customers","provider":"Arvida Book Co.","version":"1.0","type":"link"}