{"product_id":"words-like-loaded-pistols-the-power-of-rhetoric-from-the-iron-age-to-the-information-age","title":"Words Like Loaded Pistols: The Power of Rhetoric from the Iron Age to the Information Age","description":"\u003cb\u003e\"An entertaining history of great oratory\" (\u003ci\u003eNew Yorker\u003c\/i\u003e) and a primer to rhetoric's key techniques\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their vegetables. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eWords Like Loaded Pistols\u003c\/i\u003e, Sam Leith traces the art of argument from ancient Greece through the present day. He introduces verbal villains from Hitler to Donald Trump--and the three musketeers: ethos, pathos, and logos. He explains how rhetoric works in speeches from Cicero to Zelensky and pays tribute to the rhetorical brilliance of AC\/DC's \"Back in Black.\" Before you know it, you'll be confident in chiasmus and proud of your panegyrics--because rhetoric is useful, relevant, and crucial to understanding the world around us.","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":51937340915943,"sku":"9781541603738","price":19.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/arvidabookco.com\/products\/words-like-loaded-pistols-the-power-of-rhetoric-from-the-iron-age-to-the-information-age","provider":"Arvida Book Co.","version":"1.0","type":"link"}