Carving Out a Culinary Career: The Good, the Bad, and the Not
bright Decisions Made on My Jagged Journey to Restaurant Ownership
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Carving Out a Culinary Career describes the good, the bad, and the not-so-bright decisions Chef Evelyn Shelton made on what she calls her "jagged journey to restaurant ownership." She shares her remarkable experiences becoming a successful small business owner as well as tried and true strategies for success.
She provides insight into:
She provides insight into:
- Financial Acumen: Managing expenses and making informed decisions about contracts and business operations
- Diversification of Revenue Streams: Engaging in various ventures, including meal programs and pop-ups, to increase revenue beyond the storefront
- Networking: Gaining visibility to enhance your brand and to increase media exposure